Although this commercial doesn't necessarily make me want to run out and buy a red bull energy drink, it is very appealing. I love adrenaline and trying new things and this commercial was clearly appealing to that part of my emotions (pathos based). I think it is very much so appealing to a specific audience who is more interested in the crazier things in life. It is also full of logos. On every thing used in the commercial  in every scene you can find multiple red bull logo. So many in fact that the commercial doesn't mention their name though out the entire commercial but within the first 10-15 seconds you can identify that is is clearly red bull.